Ultimate Guide to Online Music Marketing | Build Presence & Fans
Ultimate Guide to Online Music Marketing | Build Presence & Fans
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The Ultimate Guide to Online Music Marketing
Building Your Online Presence & Engaging with Fans
A step-by-step playbook to build a powerful online brand, grow real fans, and convert attention into streams, sales, and sync opportunities. Written for independent artists, producers, and music entrepreneurs.
- Instant digital download (PDF + ePub)
- Templates: release plan, content calendar, ad budgets
- Checklists for profiles, pre-save, UGC, and email growth
- Bonus: 90-day launch roadmap + KPI tracker (Sheets)
Delivered immediately after checkout. Works on desktop, tablet, and mobile.
What You’ll Learn
- Brand & Positioning: define your artist story, visual identity, and audience.
- Profile Optimization: Spotify for Artists, Apple Music, YouTube, Instagram, TikTok.
- Content Engine: 3-pillar content system, short-form hooks, live clips, UGC prompts.
- Fan Funnels: move followers → pre-saves → email/SMS → customers/superfans.
- Advertising: high-ROI Meta/TikTok/YouTube campaigns, pixel setup, retargeting.
- Website & SEO: EPK, landing pages, link-in-bio, search basics for artists.
- Email/SMS: list growth, welcome flows, launch sequences, segmentation.
- Analytics: choose KPIs, read dashboards, scale what works, kill what doesn’t.
- Engagement: community tactics, Discord, DMs at scale, IG Broadcast channels.
- Monetization: merch drops, memberships, bundles, affiliate, sync/licensing basics.
Inside the Guide (Table of Contents)
- Mindset & Goals: audience, offers, milestones
- Brand Foundations: story, visuals, positioning
- Profiles That Convert: DSPs, socials, link architecture
- Content System: 30/60/90-day posting calendar
- Fan Funnel & Email: lead magnets, pre-save ladders
- Paid Growth: Meta/TikTok/YT ad blueprints + budgets
- Website, EPK & SEO: own your traffic
- Engagement & Community: two-way fan playbook
- Monetization: offers, pricing, bundles, upsells
- Analytics & Scaling: KPIs, dashboards, experiments
Format: PDF + ePub
Length: ~150–220 pages
Templates: Google Sheets + Docs
Length: ~150–220 pages
Templates: Google Sheets + Docs
License: Single user, lifetime access
Updates: Free minor updates
Support: Email Q&A (setup tips)
Updates: Free minor updates
Support: Email Q&A (setup tips)
*Artist & label testimonials coming soon. Early adopters get update emails and bonus templates.*
FAQ
Is this for artists or managers?
Both. The playbooks are written for DIY artists, producers, and small teams. Managers can hand the checklists to artists for execution.
Do I need a big budget?
No. Each module includes a free/low-cost path plus scalable paid options (e.g., $5–$20/day test budgets).
How do I get the files?
A download link appears right after checkout and is emailed to you. If you don’t see it, check spam or contact us.
Note: Digital product. All sales final. If you have trouble accessing files, we’ll resend your download links.
